Google & Universal Analytics E-Commerce Tracking
Posted: Thu Jan 15, 2015 2:56 amEcommerce tracking allows you to measure the number of transactions and revenue that your website generates. On a typical ecommerce site, once a user clicks the "purchase" button in the browser, the user's purchase information is sent to the web server, which carries out the transaction.
You typically implement ecommerce tracking once the user has completed the checkout process. This generally occurs on the "Thank You" page.
Tracking Ecommerce Transactions with Google Analytics
Once you are ready to send ecommerce data to Google Analytics, here are the step by step instructions to easily configure Google Analytics for ecommerce sites.
You need to insert the transaction details into a special ecommerce tag. That means you have to add some server side code to properly format the data.
Tracking Ecommerce Transactions with Universal Analytics
Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the transaction data using a special JavaScript tag that you need to place on your thank you page.
The big difference between the current Google Analytics ecommerce tracking code and the Universal Analytics ecommerce tracking code is the format of the transaction data on your thank you page.
Google & Universal Analytics E-Commerce Tracking – Complete Guide
Here are some Frequently Asked questions about E-commerce Tracking in Google Analytics and Universal Analytics, also provides a complete guide regarding the various e-commerce activities.
You typically implement ecommerce tracking once the user has completed the checkout process. This generally occurs on the "Thank You" page.
Tracking Ecommerce Transactions with Google Analytics
Once you are ready to send ecommerce data to Google Analytics, here are the step by step instructions to easily configure Google Analytics for ecommerce sites.
You need to insert the transaction details into a special ecommerce tag. That means you have to add some server side code to properly format the data.
Tracking Ecommerce Transactions with Universal Analytics
Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the transaction data using a special JavaScript tag that you need to place on your thank you page.
The big difference between the current Google Analytics ecommerce tracking code and the Universal Analytics ecommerce tracking code is the format of the transaction data on your thank you page.
Google & Universal Analytics E-Commerce Tracking – Complete Guide
Here are some Frequently Asked questions about E-commerce Tracking in Google Analytics and Universal Analytics, also provides a complete guide regarding the various e-commerce activities.