Using The Wrong Tracking Code Can Cost You $500k a Year

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Using The Wrong Tracking Code Can Cost You $500k a Year

Postby asha » Tue Jul 13, 2010 10:32 pm

Here is a very useful post from Google Analytics team on importance of using correct GA code in sites, especially in E-commerce sites. If we're using UrchinTracker in our e-commerce site, the check out pages will have non-secure elements. This issue arose because of a non-secure HTTP call within a very old version of the Google Analytics tracking code. Migrating to the new GA code is the only solution for this. Read on further to get a complete picture on this topic.
asha
 

Re: Using The Wrong Tracking Code Can Cost You $500k a Year

Postby latha » Wed Jul 14, 2010 12:31 am

Good post by Tom. I think we HAVE to setup such Segments for our clients as well. Have been running a check on our clients and have noticed a few with urchin code.

Also, we must setup the custom segments for clients like Dr ho. Jon, what do you think?
latha
 


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