The problem with obsessive rank tracking

[Lisa George]

Keyword ranking is one of the most overrated and misused metrics in SEO. Focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.

The problem with rank tracking is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. Here are the two most common variables which can drastically impact ranking:
1. Location
2. Personalization

Read more at: http://searchengineland.com/problem-obs ... ing-272085