There is a famous Chinese saying “A picture is worth a thousand words”. It strikes effective in the case of product image display. Remember with online market your customer is lacking the luxury of smell, touch or taste the product, what is far away from the myth of ‘smell it’ and ‘sell it’ concept of traditional marketing channels. But your product images can create feelings of touch, smell and taste.
Let’s have a look at the product category everyday gift of category , one of the clients of TechWyse Internet marketing company, here our designers have vibrantly utilized the probabilities of product image here. if you click on the category you are lead to the sub category or products list. Chose a product and you can see the description of the product and a vividly displayed image of the product chosen.
Now, doesn’t that make you yummmmmmmmmmy…………………..or want to gift the sweet treat to someone. That’s the purpose. Conversion comes on its way.
How to choose images to boost conversions
Sometime the products or services itself dictates the effective strategy to choose the images. Say if you’re offering interior home decors then you need to show the large view of the image. For instance
Clicking on learn more you can have a broader view of the product.
If you’re selling products like bags or baby dresses you should use zoom features in your image. Remember what best for one site may not fit yours. So go for A/B split testing which lets you which images are making difference with your conversion.
Image selection for your e-commerce site depends on:
What you’re selling
Which image can do the best conversions (A/B testing)
How much the image customer needs to see the customer to influence his/her to buy
(size of your image). Customer wants the product in its full feature, which gives them impetus to buy the product.
Then start your photo shoot keeping in mind well photographed images are key to booming online business. Another aspect is always deliver products that look like same in the picture or else customer discontent will be the result, since they expect the same to be delivered.
Obviously clarity is a most preferred element with your image and high resolution in images dictate high quality with the products.
Using faces in images
Will pretty face boost sales? B2B websites always use a ‘face’ as images in the site. No wonder marketers use faces to grab people to their sites, they know it works well. But for B2B sites even a pretty face won’t pull visitors unless have a good goal at hand. Eye tracking gaze studies prove that if the image’s eyes focus the visitor, the visitor is held spellbound. So it is better to focus the eye of the image to the content so you can take your visitor’s attention to that content. Gender of image is also a crucial criterion in getting targeted traffic to the website. In short in B2B sites images and attention arousing content helps you to create a better mental image on your visitors to trigger conversions.
Thanks
Asha