With all the different verticals and niches SEO professionals play in, it’s hard to gain insight from within our silos and keep perspective into everything that is happening, such as the impact of numerous algorithmic changes. Google recently released the Exact Match Domain (EMD) update on top of a Panda refresh, making it difficult for anyone to understand what might be the reason for a subsequent drop in traffic. Additionally, with more search query data disappearing, quantifying our work is even harder.
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