User Intent & On-page Optimization

[daisy]

Once user intent is clear, design your page to satisfy that intent. It’s very important to understand that it’s not about having instances of the user’s keyword on your page but answering their question. Treat every search query as a question and formulate web pages with the sole intent of answering the question.

When we are creating these great SERP listings, we also need to take up the opportunity to showcase our brand. Think of it this way, when a user comes across your listing and finds it interesting, he goes ahead and clicks on it to visit the page. Let’s say he likes the page content, at this point he might make a note of your brand. In the future, he searches for something similar. Among the results that are in front of him if he sees your brand clearly mentioned in the SERP title or description, there is a high probability that he will click on your listing even if it is not ranking on #1.

http://www.searchenginejournal.com/evol ... ion/51212/

[Mike-R]

Glad to see you posting about this - it's a big thing I've been getting at with some of the title, meta and other on-page review stuff. We want to make sure we're optimizing pages for the best keywords, and coming up with titles and meta descriptions that both rank well and will attract relevant clicks from users.