Penguin 2.0: What Likely Changed and How to Recover

[christykunjumon]

Ever since the first Penguin turned the SEO world on its head, any major changes are often met with anxiety and even dread by many webmasters. If your website has felt the backlash and there's been a noticeable drop in rankings, don't panic. Fortunately, there are several steps that can be taken to recover and get back on track.

1. Link Value
2. Link Velocity
3. Avoid Exact-Match Anchor Text
4. Link Relevancy

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