Once upon a time, if an individual or a business wanted to make sure their site ranked near the top of search results, they engaged in a number of tactics collectively known as Search Engine Optimization.

Today, SEO rules are in a continuous state of evolution. The Internet's 600-pound gorilla of search engines, Google, is intent on improving the quality of the material that comes up in search results by changing their algorithms.
- See more at:
http://techwy.se/wAnoa And at:
http://techwy.se/lKRgZ
“It’s about using the right tools, with the right triggers, within a proper internet marketing framework”