Secrets to Improving on Your Content Using Word Pictures

[GINCY]

What readers do with words is take all those letters and turn them into mind pictures.And as the writer, one can have a control over what those pictures look like and how long your readers mull them over.So if you're a writer or content marketer you should be harnessing the illustrative power of words to occupy your readers' minds and keep them interested until they're ready to convert.
Ways in which you can make your words work for you.
1.Kill clichés(overusing of words to the point of losing original meaning)
2.Make up metaphors
3.If the goal of all this attention to language is to turn reading into a full brain experience, make it a little easier by including sensory information
eg: These tickets are selling so fast we can smell the burning rubber.
4. create or find the mystery in what you're writing
5.Superlatives are the most effective words you can use ever!

Get more information in http://moz.com/blog/writing-secrets-word-pictures