Consumers aren’t just searching, they are seamlessly navigating between channels and devices. What’s more, evolving inputs like voice search are creating new scenarios; innovative user signals are building connections that bring in more personally relevant information.
All of these new search developments are enabled by the massive shift to mobile with smartphone adoption. Worldwide, IDC Mobile phone tracker reports that smartphones are outselling PCs 3:1, and they predict that this will grow to over 5:1 by 2017.
According to Marin Software’s Mobile Search Advertising Around The Globe: 2014 Annual Report, mobile devices accounted for 34.2% of all paid search clicks in December 2013, and the report predicts that mobile devices will account for 50% of paid search clicks by the end of 2015.
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