
If people are searching for the term in Google, then there must also be people on forums asking about it. A quick search through Quora, Reddit and an other forums brings up some relevant threads. You can engage with the users in these forums and add non-spammy, helpful no-followed links to your new content in answering their questions.
For more: https://moz.com/blog/case-study-how-i-t ... -of-effort