5 Steps to Content Marketing Success

[Cinda Jason]

A content strategy needs to include more than just one type of content. Most content strategies start with a brainstorming session to generate ideas on what to write about. You create the content, hit “publish,” and expect visits, leads, and sales to explode overnight. It’s a nice story, but it rarely happens that way. And yet, when done right, content marketing will be your most powerful source for new traffic and customer acquisition.

There are five broad steps in the process:

Research and idea generation
Idea validation
Production
Promotion
Conversion
Read more at : https://moz.com/blog/5-steps-to-content ... ng-success