The Marriage Between Conversion Optimization & SEO

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Traffic is great, but it's not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.

As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site.

Points included:

How Do We Improve Conversion Through SEO?
Where Are Your Users Going? What Are They Doing On Your Site?
What Are Users Saying?

Final Thoughts
Conversion optimization and SEO are joined at the hip. SEOs must focus on increasing conversions when delivering qualified traffic to their clients’ websites.

Read more @ http://searchengineland.com/marriage-co ... seo-242064