URL Shorteners Impact on SEO -Google's Stand
Posted: Tue Apr 12, 2011 5:55 amGoogle clarifies on the impact of URL shortening in terms of SEO. Matt Cutts states that almost all shorteners are going to use a '301 permanent redirect' to shift it to the new destination, and that Google will treat any links to that 301 redirect as being a link – for the sake of pagerank – to the destination.