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With the launch of AdInnovations site, here are few simple things to improve the .
1) Enabling ad sitelinks
2) Optimize your ad text for longer headlines
3) Link a Google Places account to a campaign to show location extensions
4) Get reviewed to show Seller Rating Extensions
5) Link a Merchant Center account to a campaign to show product extensions

Google recently made a change to top ads that allow you to display more information where it’s most probable to be noticed–in the headline. By taking information from the first description line and moving it to the headline, we it is possible to improve advertiser performance.

Here are some tips to Improve Your AdWords Performance....

1. Focus on Quality Scores
2. Use Negative Keywords
3. Micro-structure your Ad Groups
4. Optimize Ad Text
5. Using effective matching options