Page Rank & Link Building

Here is a great article that illustrates very well what to say to clients/people that are only interested in 'Google Page Rank'. The reality is that just like those that ask about "Links" that the real reason they are asking is to ensure they rank for keywords related to them. Keep them focussed on what the real trophy is and they will have a much greater chance of being positive. The truth is that both Google Page Rank is not the true indicator of where a company ranks on search engines nor is the 'links' that have been built. Focus on a keyword ranking report and you have have the client properly focussed. 
http://googlewebmastercentral.blogspot. ... ng-to.html

http://googlewebmastercentral.blogspot. ... ng-to.html