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Broken Link Building is another technique that SEO specialists use discretely. NICHE + inurl:site url, this is one way of finding the broken links on a site. What is the entire concept behind knowing the broken links & improving them is being discussed in .

Broken Link Building is simple concept. You search the web for websites related to yours that have referral links, i.e. links to related websites, on their site. For instance, a relationship website might have a referral link to a website that features dating tips. Your job when engaging in broken link building is to locate links on related websites that are broken, meaning that the URL no longer exists for whatever reason; essentially, when someone clicks on a broken link, it takes them to an error page, more specifically a 404 Error page. After locating these links, your job is to contact whoever owns the website with a broken link, notify them of the broken link, and generously offer them a link to a page on your site that features similar content to that which the broken link offered.