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While working for a Client, I noted this interesting thing SERP.

link-description-serp.jpg (145.01 KiB) Viewed 5000 times

Link in the description of the site. can anyone tell me how can we implement this? any programmers?

You can also replicate the result by searching "unlimited long distance plans" in http://www.google.ca or

try this out!!

Good one Christy,Ironically, i don't know the answer but can't wait to hear one.

Jump Links Showing in Serps Google is a functionality provided by google. Please go through the below link which describes how to do it.

http://www.site-booster.com/blog/2009/0 ... isibility/

Thanks Silvester for your time, I got the actual official link when going through the link you posted. http://googleblog.blogspot.in/2009/09/j ... -from.html

this is a very old post "September 26, 2009" and this means Google again giving importance to such methods which was not given much importance earlier.