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Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more – with just a few clicks.



Read More @ http://analytics.blogspot.in/2012/10/go ... nager.html

Watch Video @ http://www.youtube.com/watch?feature=pl ... RvbFpeZ11Y

Seomoz post @ http://www.seomoz.org/blog/what-is-tag-management

This made thetagging very easy, we create an account, add one snippet of code to our site, then start managing tags. We don't need a programmer help to add manually tags, Also I believe that this will sort out the data discrepancies between adwords & analytics.

Thanks for sharing This Christy. I feel this will be a great advantage for us to managing the different campaigns by using a single container snippet & that too we don't need to change the code each time.

Following are the tags GTM Supports!

AdWords Conversion Tracking
DoubleClick Floodlight Counter
DoubleClick Floodlight Sales
Google Analytics
GDN Remarketing
Custom Image Tags
Custom HTML Tags


Eager to see the GTM interface for effective tag management!!!!!!!!!!!!!

I was reading about this too - it's a great bit of optimization and if you were calling some or all of these from different external scripts it's a nice bit of load speed optimization.