What is an HTML Title and why should I use it?
An HTML Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since your title will be seen by both readers and search engines, it's particularly important.
Here are a few tips on how to make you title tag more appealing to both search engines and people.
Using keywords in your HTML title
- Don't just make your title the name of your company. It's far more important for a title to contain plenty of targeted keywords. Although you may include your company's name, including keywords should be your top priority.
- Though it's important to include keywords, you shouldn't just make a list of all the keywords you came up with. Rather, try to include them in a sentence that markets your services. Avoid using common words that search engines are likely to ignore, such as “Internet,” “web,” “best,” etc.
Your title's length
- Although all engines allow up to 150 characters, they will only display 80 characters or so in their results listings. To make sure that browsers and search engines display the titles of your pages correctly, limit your title to about 80 characters.
Your title's appearance
Don't use all CAPS in your title. Search engines hate it and it's difficult for users to read.
Titles and directories
Since they're composed by human editors rather than robots, directories such as Yahoo! and DMOZ don't care about your HTML title. They do, however, care about the title you specify in their submission forms. Each directory should let you know how long your title should be on its form. Prepare a shorter, alternative title for directories that allow a maximum of 40 characters.
Aside from containing keywords, your HTML title needs to interest your reader in the material on your site. If you're a webmaster with no previous marketing experience, you might want to get some help in this area from a copywriter or someone in marketing.
Keeping length in mind, review your keywords and try to come up with a title that entices the reader to learn more about your site. Don't overuse marketing language such as "We're the best." It will only clutter your HTML title with stop words without adding much relevance.
Golden rule
As always follow the golden rule of organic search engine optimization: Create pages for your users, not search engines. This means writing a descriptive and convincing HTML title that appeals to your audience. You can then make your page title search-engine-friendly by ensuring that your keywords appear in it.
http://www.searchengines.com/HTMLtitle.html