SEO Basics

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SEO Basics

Postby prasanth » Fri Nov 16, 2007 12:35 am

What is an HTML Title and why should I use it?

An HTML Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since your title will be seen by both readers and search engines, it's particularly important.

Here are a few tips on how to make you title tag more appealing to both search engines and people.

Using keywords in your HTML title
- Don't just make your title the name of your company. It's far more important for a title to contain plenty of targeted keywords. Although you may include your company's name, including keywords should be your top priority.

- Though it's important to include keywords, you shouldn't just make a list of all the keywords you came up with. Rather, try to include them in a sentence that markets your services. Avoid using common words that search engines are likely to ignore, such as “Internet,” “web,” “best,” etc.

Your title's length
- Although all engines allow up to 150 characters, they will only display 80 characters or so in their results listings. To make sure that browsers and search engines display the titles of your pages correctly, limit your title to about 80 characters.

Your title's appearance
Don't use all CAPS in your title. Search engines hate it and it's difficult for users to read.

Titles and directories
Since they're composed by human editors rather than robots, directories such as Yahoo! and DMOZ don't care about your HTML title. They do, however, care about the title you specify in their submission forms. Each directory should let you know how long your title should be on its form. Prepare a shorter, alternative title for directories that allow a maximum of 40 characters.

Aside from containing keywords, your HTML title needs to interest your reader in the material on your site. If you're a webmaster with no previous marketing experience, you might want to get some help in this area from a copywriter or someone in marketing.

Keeping length in mind, review your keywords and try to come up with a title that entices the reader to learn more about your site. Don't overuse marketing language such as "We're the best." It will only clutter your HTML title with stop words without adding much relevance.

Golden rule
As always follow the golden rule of organic search engine optimization: Create pages for your users, not search engines. This means writing a descriptive and convincing HTML title that appeals to your audience. You can then make your page title search-engine-friendly by ensuring that your keywords appear in it.

http://www.searchengines.com/HTMLtitle.html
Mr. P

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Postby Robert » Fri Nov 16, 2007 2:17 pm

A quote from my namesake: "Only those who dare to fail greatly can ever achieve greatly." ~ Robert Kennedy

Social Networks
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Re: SEO Basics

Postby jacobsmith12 » Mon Aug 08, 2011 5:54 am

Latest SEO techniques:

List of On page SEO factors:

Keyword Research
Keyword Density
Keywords in URL.
Keywords in Title tag.
Keywords in Domain name.
Keywords in meta tags.
Keywords in description.
Page Headings H1, H2, H3.. H6
Page Content
Internal Linking
Domain Name

Latest off page SEO factors:

Directory Submission
Social Bookmarking Submission
Blog Posting
Blog Hosting
Article Submission
Forum Posting
Blog Commenting
Review Posting
Link Wheel
Social Media Optimization
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Re: SEO Basics

Postby VonZ » Tue Aug 23, 2011 8:58 pm

Before you begin serious SEO you must ensure that your website is "search engine friendly". This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly. Follow each of the steps below for each page on your site.
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Re: SEO Basics

Postby happygarg » Fri Sep 02, 2011 5:24 am

Title tag is very essential and basic part of search engine optimization. Title should be meaningful and informative. Title tag passes the information of web page to crawler. By title tag, crawler gets to know about web page. Title should be present on every page of website and These should be unique for every page.
Standard length of title is 66 characters. You can use up to 125 characters in title. Google shows only 56 to 63 characters in results. Your main keyword should be on first or second place in title tag. It helps to increase keyword prominence. Same keyword should not be repeated again and again. It is called keyword stuffing. Search engines crawlers dislike this approach.

Title Syntax:
<title>Your keywords</title>
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Re: SEO Basics

Postby jeddyford » Wed Sep 14, 2011 6:21 am

This post really made my day really awesome info on SEO basics .I also want to share some tips that are consider basic tips for SEO according to me hope it ill also help people around here
1. Pick your seed set of keywords.
2. Create your content (500-750 words min).
3. Adopt the use of singular and plural keyword usage on the landing page.
4. Integrate the keyword into the title, meta description, H1 tag and URL naming convention.
5. Write your sales copy (using the keyword in the first 25 words and surrounded by at least one to 3 other targeted keyword variations or synonyms to create an ideal contextual link environment).
6. Use the overlapping keywords to link to your category pages to support equally as important keyword clusters.
7. Build 10 internal links from other pages that are (a) indexed (b) contain some type of semantic relevance for the target pages keywords and (c) preferably are ranking, have links or Page rank – to expedite ranking the new preferred landing page.
8. Build 10-25 deep links to the page without exceeding a natural occurrence of each keywords anchor text occurrence (7 instances of main keyword, 5 of secondary or plural, 3-5 alternative synonyms, etc.)
9. Use syndication and / or social media (to create commercial appeal).
10. Let the page age, get indexed then check the SERPs for its initial debut.
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Re: SEO Basics

Postby Steve Smith » Mon Jul 02, 2012 12:23 am

SEO Basics

Page Title: The title of the HTML page should be relatively short and describe the page content accurately. Wherever possible, try to include keywords (without distorting the true purpose of the title).

Metatags: Use the description and keywords metatags in the head of each web page. Make these tags different on each web page.

Heading Tags: Use heading tags. Many search engines place more emphasis on text within heading tags, so make sure they use keywords. Use one <h1> tag per page with the most important keywords. Use other head tags (<h2>, <h3>, etc) to provide variations and support the main heading.

Page Text: Make sure the text of your web pages contain keywords and common phrases which people might search for. Be careful with the frequency of your keywords - you want to have them occur at least a few times if possible, but don't repeat yourself so much that the copy becomes unnatural.
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