by Mike-R » Wed Oct 31, 2012 10:31 am
Was meaning to post about this myself - I've had it open in a tab in Chrome for ages now. It's a great article.
The relationship building is the amazing hidden benefit of doing this sort of thing. With my previous link building experience this applies to virtually any direct outreach. The best links I ever got were because I was able to make a good impression and build a relationship with the person. Being honest, outgoing, responsive and showing a genuine interest in the person you're communicating with and their site(s) goes a long way.