Five updates that shook Search this year
Posted:
Thu Dec 27, 2012 6:06 amby Kiran
We are all prepared to welcome a New Year, as we look back from an SEO perspective there were about five updates made a huge impact on the search this year, to learn more just visit:
http://www.branded3.com/blogs/seo-in-20 ... this-year/
Re: Five updates that shook Search this year
Posted:
Thu Dec 27, 2012 7:06 amby daisy
Quoted from branded3 blog -
"...............................................improving commercial pages is the first step to take when implementing a content strategy. We’ve taken this approach with a few of our clients now, and made big changes to the design, layout and content on their landing pages, and even managed to boost the number of conversions for one client by 80% in just a few months by changing only one page.
Google’s algorithms use hundreds of user engagement signals, and this shift towards recognising high-quality, engaging sites means that you simply must have a content strategy. Content Marketing will be huge next year, and we can’t wait!"
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The above strategy is very effective but requires some involvement by the client in terms of keeping us updated about new products, services,images, inforgraphics, events, etc to keep the website updated and also to suggest blogs or news section.
Needless to say these new/updated pages can be used for linking in off-page promotions which can give a multi-way effect - backlinks, better traffic, reader engagement and staying current