“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Here’s what they say today:
“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.”
There's some good in this, but why this new advice is, almost, but not wholly accurate


To know why, read @ http://moz.com/rand/googles-updated-seo ... t-correct/
