Google’s Matt Cutts On Why Links Still Rule

[renz]

Here are some key takeaways from the interview:

Link Building Is Not Bad: Just don’t try to get the link first, have compelling content people want to link to instead.
Press Releases Links: They still “probably not count” but your goal should not be the link but the exposure the press release gives you to editors who may read them and cover your story.
Content Syndication: If your content is being syndicated on other sites, give Google signals to know you are the original source. Make sure you publish well before others, possibly use rel=canonical, link to main source of content, and maybe use authorship.
Problem With Guest Posts: A large number of people are doing it the wrong way, guest posts have become more like article directories or article banks these days.
Links: Links are still “the best way” to rank content.


Read entire article at http://techwy.se/tlWfH