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This resource is a complete guide to how Google ranks sites. We’ve included factors that are controversial or even outright myths, but created filters so you can sort out concepts that are less-substantiated. This resource is also limited to what factors matter when ranking in Google’s primary web search for non-local requests. This is important to clarify since local SEO, image-only search, video search, and every other Google search engine plays by at least slightly different rules.

Google Ranking Factors

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