5 Search Trends That Will Impact Online Revenue In 2016

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The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting engagement for brands and helping their content attract the desired audience.

Although the content itself has a central role to play in the conversion of customers, the importance of the more technical side of search optimization should not be overlooked. The industry maturation has also impacted where brands need to focus their efforts on the behind-the-scenes tasks that help to drive content forward and into the limelight.

Here are five SEO trends brands should pay close attention to as they move into the New Year.

1. Mobile Apps Will Need To Be Optimized
2. Structured Data Will Become Even More Significant
3. Site Layout Will Become More Significant
4. Links Will Still Be In The Spotlight
5. Search Will Be Less About Just Website Rank And More About Overall Content And Online Presence

2015 has been an exciting year as the industry has developed, and the next year also seems to have many new trends in store. I look forward to seeing what other exciting developments evolve over the next 12 months.

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