5 Essential Search Trends That Will Impact Online Revenue In

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Here are five SEO trends brands should pay close attention to as they move into the New Year.
1. Mobile Apps Will Need To Be Optimized
Mobile apps are likely to become an increasingly significant factor for search and brand exposure in 2016.
2. Structured Data Will Become Even More Significant
In 2015, Google announced the usage of their new machine-learning system, known as RankBrain.
3. Site Layout Will Become More Significant
On the competitive content battleground, brands have to focus on increasing engagement to keep visitors interested and coming back to the site to progress towards conversion.
4. Links Will Still Be In The Spotlight
The first big Penguin update in over a year is anticipated to hit within the next few weeks.
5. Search Will Be Less About Just Website Rank And More About Overall Content And Online Presence
The year 2016 is likely to see maturation in online marketing as success becomes less defined by a website’s ranking and more about the overall online presence of the brand
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