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Rank tracking can be helpful to both understanding the SERP landscape and communicating with clients. This article is all about why rank trackers fail and looks for a solution to solve this. The major points discussed here are:

The Problem(s) With Location-Based Tracking
What Do You Mean When You Say “Local Rankings?”
Tracking Frequency Vs. Ranking Volatility
Tracking Technology
Let's have a look at these points here:
http://searchengineland.com/local-rank- ... ail-239871