In this article we’ll go over some insights you can gather from search and content efforts that will amp up your organic reach on social. Here is a brief idea of the points discussed in this blog:
Know What Keywords are Already Driving Traffic to Your Site
Know the Corresponding Content for Those Keywords
Figure Out What Keywords and Content Are Working for Your Competitors
Discover Peripheral Competitors and Understand Where Your Audience, Traffic, and Content Overlap
Track Social Engagement for Content by Group
Update Your Content and Social Engagement to Mirror Changes in Audience Language
Vary Your Content Types on All Social Channels
Details of these points can be seen here at: https://www.searchenginejournal.com/7-w ... ia/154614/