Optimizing your internal link structure

[soorya]

SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Here the author shares his guide for how to structure your site's internal links.The two primary considerations we need to make when thinking about our website’s internal link structure are the users and search engines.
The author also mentions about anchor text use for internal links,minimizing of duplicate links,passing weight from your linked-to pages and pagerank sculpting.
Considering all these, we can organize the site into logical categories — understanding that categories with more content will be stronger and keep deeper levels outside of the main navigation — or you’ll be reducing the global strength of the most important pages.
Read more at http://searchengineland.com/optimizing- ... ure-256709