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Expert understanding of what people search for in search engines is an essential requirement with keyword searches. Most applicable keywords related our website can be selected based by considering the following:

a) Know what search query people search for daily
b) How many people searched for those keywords
c) Relevancy of the keyword and its expected conversion status
d) Traffic and purchase trends
e) Thinking and experiences
Terms related to keyword selection are:
1. Short tail keywords
2. Long tail keywords
3. Seeding keywords
4. Keyword counts
5. KEI (keyword effectiveness index)

Thanks

Asha

Keywords research can be done by using the keywords suggestion tools such the Google tool, word tracker tool etc , these suggest you the best keywords according to your needs then you have to map in your website

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