Social media shifts trend to conversational marketing

Ok so we have reached a point where Social Media and Information needs it own category. Its growing faster than anything and this is where you can put information you have found, articles, and things you would like to share. One knowledge base pointing to all things Social Media!

Social media shifts trend to conversational marketing

Postby daisy » Fri Jun 29, 2012 5:24 am

“Trending” and “ virality“ are the currencies of the Internet. Clients want their videos to go viral and their events to trend. There are agencies everywhere trying to make those things happen.

“Social media has changed the number of influencers a brand needs to care about and amplified the importance of earned media,” says Marcus Daniels, Trend Hunter’s chief operating officer.

The long and short of it is that content is king. If it’s great, there’s a good chance that it will make waves on Twitter, attract new advocates to your brand and build long-term relationships....

http://www.theglobeandmail.com/report-o ... le4374298/
daisy
 
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