Facebook Tests CPC Based Search Ads

Ok so we have reached a point where Social Media and Information needs it own category. Its growing faster than anything and this is where you can put information you have found, articles, and things you would like to share. One knowledge base pointing to all things Social Media!

Facebook Tests CPC Based Search Ads

Postby daisy » Tue Jul 24, 2012 4:34 am

TechCrunch reports that Facebook is testing a cost-per-click (CPC) based search ad in the search header. They shared a screen shot showing one of the search results labeled as "sponsored."

Sponsored Results are not keyword ads. Advertisers can’t target something broad like “beach”, “games”, or “cameras”. They have to target a specific entity on Facebook, similar to how brands can currently target users with sidebar and Sponsored Story ads based on a user’s interests. For example, Sponsored Results could be targeted to people searching for “Sandals Resort Hawaii”, “CityVille”, or “Nikon Camera”.

http://www.seroundtable.com/facebook-se ... 15465.html
Posts: 74
Joined: Wed Apr 25, 2012 2:02 am
Tell us why you would like to become a WyseLabs Member: to communicate in the forum

Return to Social Networks & Media

Who is online

Users browsing this forum: No registered users and 2 guests