14 Formulas to Measure Social Media Benefits

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14 Formulas to Measure Social Media Benefits

Postby christykunjumon » Thu Feb 21, 2013 5:30 am

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

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Re: 14 Formulas to Measure Social Media Benefits

Postby JavierW » Wed Oct 02, 2013 4:08 am

Clearly, what should be measured will be different in each instance. In the viral marketing campaign, for example, you may want to collect data on retweets of the campaign by influencers in a particular niche. To find out if the campaign moved the needle among prospects, you’ll need additional data beyond Twitter activity.
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