3-step approach to social media advertising

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3-step approach to social media advertising

Postby Joolie » Wed Jan 24, 2018 6:48 am

Over the years, we’ve spent countless hours experimenting with various social media advertising strategies.
That social media advertising blueprint is broken up into three distinct stages:
>Awareness (Top-of-the-funnel or TOFU)
>Consideration (Middle-of-the-funnel or MOFU)
>Conversion (Bottom-of-the-funnel or BOFU)
Read more : https://blog.bufferapp.com/social-media-advertising
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