Marketing, Accessing your contents (updates) via RSS feeds

[asha]

Handy sharing and gaining information access
In this new era of content creation and sharing, contents in all form rules the web. Making our new contents and channelizing it, is a major concern for every website business. And accessing the right kind of information from these pools of content is a cause of concern for web users. But now it is a cinch with the emergence of RSS feed readers aka aggregators, enabling a new way of knowledge sharing and information gaining via internet. When it comes to new internet marketing prospects for your business, RSS feeds just might be the right answer you were looking for long. For a prolific web user, feeds can be your savior. Rather than visit the many sites to find updates, having them send their feeds to you is more convenient. With all types of feed readers readily available, it is up to you to choose which feature are most important, and settle for a client or online service that offers it.
RSS feeds funnel your internet marketing opportunities in three ways as:-

1. Videocasting and podcasting
2. High rated content updates
3. Product news, releases and updates
And for a user other than these functions RSS serves:-

1. APPcasting (critical software updates send to subscribers)
2. Personalized web content services (E.g.: Travel places, Real estates, Job listings, etc.)

How feeds work[/b][/b]
The online syndication works on similar lines. People who creates content like new sites, podcasts, videocasts or bloggers-allows the content to be passed on to those who would like to publish it on their site, or just be get informed as new posts. The message that is passed is called a feed (web feed), which contains meta information besides the core content of the developer. There are mainly two formats in which the feed is structured commonly–RSS and Atom, both are based on the XML file format. RSS or really simple syndication (or rich site summary) is the more commonly used format and it is common to refer to a feed as an RSS feed even though it may be an Atom feed. To be able to display the feed one requires an application that can identify the main formats. A stand alone application that can recognize the main formats is called a feed reader (RSS reader) or feed aggregator, which can be web-based or desk top- based. Newer browser like Opera 9 and IE 7 comprise an RSS feed reader, so as some e-mail clients. Additionally there are websites that can offer similar functionality as a standalone client.

Websites that creates RSS feeds have links to them on the site. If the browser supports RSS feeds, clicking on the link will launch the inbuilt client or the external feed reader. The feed reader checks the user’s subscribed feeds regularly for new content.

Thanks
Asha