Flat Designs and the birth of a new design trend

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Flat Designs and the birth of a new design trend

Postby Prashant » Mon May 06, 2013 11:23 pm

I have been increasingly noticing a new design trend and it seems to be apparent that we in the verge of a new design trend. Its uniquely name "FLAT DESIGN" and it fits the bill if you ask me. Its simple clean & crisp. Its a complete shift from the glossy web 2.0 look and clearly away from the bright and obvious gradients. So far from some of the inspiration sites i have managed to look into i definitely like this trend and i think it suits UI designs perfectly.

Here are some examples that you can refer to.
http://fltdsgn.com/
http://pinterest.com/warmarc/flat-ui-design/
http://www.webdesignerdepot.com/2013/05/15-innovative-flat-design-websites/
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Re: Flat Designs and the birth of a new design trend

Postby DJ » Tue May 07, 2013 12:44 am

Great find PG!

Perhaps this has been brought into the mainstream by Windows 8?

I think some new research needs to go into this? What are the benefits?
- is this meant for touch screen and mobile as well?
- is there an industry or market this is more meant for or will all sites eventually move to this?

Great find!

TW site will need to be rebuilt soon too!
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Re: Flat Designs and the birth of a new design trend

Postby Prashant » Tue May 07, 2013 1:04 am

- is this meant for touch screen and mobile as well?
- is there an industry or market this is more meant for or will all sites eventually move to this?


I think the main advantage of this design is its scalable on all platforms Desktop, mobile & tablets. i feel there's a general shift towards this design as its very soothing on the eyes and uncluttered. right now i do see most agency''s shifting towards this. hubspot would be an example of market leader using this. They have this design trend on website, admin UI and even mail templates.

Another key feature is, it reduces the page size on account of less images used and pure CSS. Images most times are 2D or vector/illustration which means less size. This translate to faster page load.
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Re: Flat Designs and the birth of a new design trend

Postby TylerS » Tue May 07, 2013 8:32 am

I love this design style and PG you explain it well! Like you said, we're starting to see a lot of cross platform designs using this style and I'd say it's a combination of Google and Microsoft (among others of course) that really brought it to the main stream.
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Re: Flat Designs and the birth of a new design trend

Postby bhuggins » Wed May 08, 2013 2:15 pm

This is a great post. Everything seems to be simple boxes, easy to find, less content. I wonder what this will do for the future of SEO? I came across several sites that I love. Is it time that we start trending our designs towards this PG? Thoughts. I just am of course concerned for the performance of sites in search engine with this style of site. I guess off page will take an even stronger stance?

I would like to try an exercise with our next design. Let's try adding this type of look and feel at the least to the homepage. I feel the new Club Ink design we are working on is perhaps already exercising this look! I will send back some small revisions, but overall think we are going to be able to nail this one!

Woo! Very excited about this!
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Re: Flat Designs and the birth of a new design trend

Postby RaJesh Balakrishnan » Thu May 09, 2013 5:50 am

Thanks Britt & PG for sharing your thoughts & feedback's.

Flat design is one the reflections on Web Design trends in 2013! ( I posted this on March)
viewtopic.php?f=8&t=4090

Simple, Clean designs can go a long way in the world of WEB Trends. "When others are looking for ways to have the most complicated and best design out there, being simple can sometimes make people think that it is interesting"

Flat design is simple and reduced to a minimum. The idea is to remove all distracting design elements and really focus on the content and your users’ goals. Use visual cues, such as color and typography to guide your users and help them reach their goals.

Thanks & Regards.
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Re: Flat Designs and the birth of a new design trend

Postby DJ » Thu May 09, 2013 9:24 am

Lets keep staying on top of trends so that we are always on top of the industry! Can't wait to see flat designs beginning to come out of INTL! Maybe with the new TW site!
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Re: Flat Designs and the birth of a new design trend

Postby RaJesh Balakrishnan » Mon May 13, 2013 1:33 am

Blend Color Trends and Flat Designs Perfectly

As we have mentioned in our previous articles, one of the latest trends in web design world is of Flat Design. This trend is being followed all across the globe and is being appreciated as well. People have had enough of designing that included almost every possible thing available for designing. Like I always say, if you are creative enough, you can make a simple design look attractive and this is exactly what our current designers are finally doing.

Blend Color Trends and Flat Designs Perfectly >> :D
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Re: Flat Designs and the birth of a new design trend

Postby douglas » Wed May 15, 2013 1:19 am

Here is an interesting quote on flat design folks;

There's also an external circumstance why I've been able to "pull it off" in recent years: the flat design trend. Flat design entails austerity: reducing the UI to eye-catching levels of minimalism. More practically, it entails using fewer features and techniques in Photoshop. No gradients, shadows, nuanced lighting effects, textures, patterns, and complex shapes. Conveniently, these are the things I'm not good at.
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