• Each page should have unique title.
• Try to include your primary keyword phrase in every title of every page.
• Begin the title of your home page with your primary keyword phrase, followed by your best secondary keyword phrases.
• Use more specific variations to your primary keyword phrase on your specific product, service or content pages.
• If you must include your company name, put it at the end of the title
• Use the best form, plural or singular, for your keyword on what Keyword Discovery or Word Tracker says is searched on more often.
• Don’t repeat your keywords more than two times in the title
• Make sure the <TITLE> tag is the first element in the <HEAD> section of your page.