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As a follow up to the , Google has decided to make the AdWords program functional in some select mobile models. AdWords advertisers will now be able to show desktop text and image ads on Apple's iPhone, the T-Mobile G1 and other mobile devices with "full" Web browsers. Google defines "full Web browsers" as those that can show standard HTML Web pages and support a user completing a purchase through the application. Interesting times ahead for advertisers and mobile users alike it seems!

Read Google's take on the topic

This is an option in Campaign Settings, and was actually introduced before it was announced. I was wondering what it was in one account and then saw the story come out the next day about this support for mobile users.