ABC Electronic Organization

[ckata]

Is this something we should consider adhering to? In my experience wherever their are standards, it's best to adopt them. When discussing with customers you can add credibility by indicating we follow industry best practices.

In this case it's the accepted definitions for web metrics as controlled by ABC Eltectronic.



ABC ELECTRONIC is the industry owned, tri-partite, not-for-profit organisation that works with and for media owners, advertisers and media buyers to help them better understand and gain confidence in the data they use.

We work in confidence with our clients to help them understand and implement industry compliant processes to measure their electronic media.

What do you think?