Seventeen Ways To Improve Your Blog - Case Study

[stevetoth]

http://www.seomoz.org/blog/seventeen-wa ... ly+Blog%29

Found this to be a very interesting post. I like how it suggested "bucketing" different keywords and phrases and topics that have search volume and producing content around those word combinations.

Step three: Using steps one and two, create variations of this simple question: who is looking for what and why?

A few examples;

A parent of a child with down syndrome (who) is looking for a community (what) for emotional support (why).
An expectant parent just diagnosed (who) is looking for useful and compelling information (what) to help decide if they should keep the child (why).
A medical student (who) is looking for medical facts and information (what) to use for a study in school (what).
We could come up with many more variations, but you see how aligning the people with the content and their reasons to search for it starts to give you a vivid picture of how to structure the categories.

This process helps me wrap my head around the topics and give them context. I am understanding the topic at hand as well as the people.