Not long ago, it was possible (and easy) to get nearly any page ranked for nearly any keyword by throwing enough exact-match anchor text backlinks at it. Starting with Panda 3.3 and continuing with Panda 3.4 and Google Penguin, that “Golden Age” of SEO has disappeared, and new-age SEO link building has changed dramatically as a result. But regardless of what era of SEO we find ourselves in, businesses have the same needs: to achieve top rankings for relevant keywords in the search engines in order to drive targeted website traffic and sales.
In this post-Penguin era of SEO, how do businesses achieve rankings for each of their target keywords?
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