Content Marketing The #1 Driver Of Leads For B2B Marketers

[daisy]

“One of the big buzz phrases sweeping the digital nation is the term “content marketing.’”

It seems the sweeping of said digital nation is still occurring, especially in the business to business marketing world for B2B marketers – according to the results of a study conducted by B2B Magazine, identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%).

http://onforb.es/S03oar