While some users may lament the more cluttered search pages, the “new normal” does offer more opportunities to achieve multiple first page rankings. Controlling multiple first page rankings allows marketers to exert greater control over their brand, reach more searchers, and present a stronger brand to searchers.
The screenshot shows how SEOmoz is able to exert more control over its online brand by controlling 11 of the 13 organic links on Google for its name: http://www.searchenginejournal.com/8-st ... gle/59528/