SEO Alternatives to Generic Links

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SEO Alternatives to Generic Links

Postby Lekha T » Wed Apr 10, 2013 10:49 pm

Over the past year, we've seen a strange trend develop in the world of SEO: the rise of the “generic link.”

Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. These include links like:

1. “Visit website”
2. “Read more”
3. “Useful site”
4. And, of course, “click here”

Image

Instead, we should seek out links that enhance context and usability for not only our readers, but search engines as well. The best links are the ones where you don't control the anchor text, but in cases where you do control the anchor text, strive for variety.

Read more @ http://www.seomoz.org/blog/click-here-seo
“It’s about using the right tools, with the right triggers, within a proper internet marketing framework”
Lekha T
 
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