This is where 'mention' come into action. You can download Mention for Windows, get the app for iPhone or Android, install a Chrome extension, or just use the web app.
This is how your alert mail looks like:

read @ http://www.wordstream.com/blog/ws/2013/ ... ool-review
OK, so Google Alerts is free, but that’s part of the problem with it – it doesn’t make money so Google isn’t putting any resources into maintaining quality. Mention also has a free tier, which gets you three alerts, 500 mentions per month, and 1 month of history.