7 SEO strategies for Thoughtful and Targeted Guest Blogging

[Lavanya]

Guest blogging strictly for links is a spammy tactic that SEO practitioners should not rely on as a link building strategy.Thoughtful and targeted guest blogging still has value as a part of a holistic content marketing and SEO strategy, and so now is a good time to refresh how to properly evaluate publishers for guest blogging opportunities. Use the following seven quality metrics to determine which sites you should target for your guest blogging campaign :

1. Google PageRank
2. Domain Authority
3. Unique Referring Domains
4. Alexa Score
5. Relevance
6. Audience
7. Quality

Guest blogging stands to remain an important strategy for connecting your site to others in your field in the year ahead. To avoid any potential search engine penalties, it’s important that you have a strategic approach as you evaluate each site you reach out to.

Increasingly, the goal of guest blogging isn’t to build links. Instead, it’s to reach new customers, increase conversion rates, build your reputation, and increase brand awareness, credibility, and loyalty.

You can read more at the following link : http://searchengineland.com/7-essential ... ing-208152