The Six Quality Score Questions Everyone Has For Google

[stephytechintl]

People have lots of questions about ads quality, Quality Score and Ad Rank in AdWords. Columnist and Googler Matt Lawson tackles what you want to know.

1. How Do I Increase My 1–10 Quality Score?
2. How Does Ad Rank Affect My Actual CPC?
3. Why Is Average CPC Not Indicative Of What I’m Paying?
4. How Does Google Determine What Is A Good User Experience?
5. Is There An Account- Or Domain-Level Quality That Is Taken Into Account In The Auction?
6. If I Create A Mobile-Preferred Search Ad, Will This Increase Quality?

We hear all sorts of questions about ad quality over here at Google, and I think the answers are a lot more straightforward than some people imagine. It really boils down to writing compelling ads that are relevant to your keywords and that lead people to an enjoyable site.

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