DOES GOOGLE CRAWL REL:”NOFOLLOW” AT ALL?

[kiran]

Nofollow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link. In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Adding a rel=”nofollow” tag onto internal links used to be very common practice back in the ‘dark days’ of SEO where directory links, article spinning and keyword-rich anchor texts were all the rage. The nofollow tag could be used to prevent Google crawling and passing PageRank through to the pages on a site that weren’t central to SEO performance, and in turn ensuring that more valuable pages received a greater portion of the authority.


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